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The Magic of Well-Matched Marketers: Recruiting for an Entertainment Empire

Marketing Staffing Case Study | Entertainment Industry

onward search marketing staffing case study


We helped one of the world’s largest multimedia and entertainment conglomerates recruit 200+ experts for streaming service brands under tight budget limitations.

The Challenge

A lot of roles, a little resources and a need for fit.

With nearly a century of history and a portfolio of 25+ brands, our client is not just one of the nation’s largest multimedia and entertainment empires; it is one of the world’s best known and most valuable companies.

To scale new streaming service brands, our enterprise client had to hire teams of right-fit marketing, creative and tech talent for contract roles under tight budgetary restrictions. From streaming interface design to content creation and key art, the brand needed all kinds of niche expertise.

Each open role was different, but many of the company’s obstacles were often the same. The limited hiring budget, short-term contract needs, and emphasis on cultural alignment made every specialized talent search a multifaceted challenge. The enterprise turned to Onward Search due to our proven success recruiting marketers for the media giant’s many businesses including film studios, television networks, and more.

The Solution

A lot of niche recruiters, teamwork and an eye for fit.

We began by identifying dedicated account managers who brought extensive entertainment industry experience. Then, we built a custom team of specialized recruiters to meet the brand’s niche talent needs. Over a series of strategy sessions, we gained a deep understanding of the brand culture, hiring problems, and talent priorities.

It quickly became clear that the company was looking for eager-to-learn team players with the soft skills to contribute. However, job-winning candidates needed to be a fit for the role and the brand. To recruit the right people, our recruiters had to understand the details of distinct job requirements and the nuanced differences between portfolios. 2D animators aren’t 3D animators, and not every designer is a presentation designer.

Our team closely studied the most common roles our client needed and built a pipeline of right-fit talent. Positioning every contract opportunity as a career move, we recruited over 200 experts for the company. From award-winning content to seamless digital experiences, our talent empowered our client to deliver against strategic their goals. Our efforts helped the brand scale its streaming services faster than most competitors and gain millions of subscribers in record time.

There’s no other firm I’ve seen that suggests such perfectly matched candidates.

Creative Director

Onward Search Client

By The Numbers

Relevant achievements and statistics to date:

200+ Hires
Recruited 200+ hard-to-find hires for our client

100+ for Streaming

Staffed 100+ roles for our client’s streaming service subsidiaries

40 Animators

Filled just under 40 open animator roles for critical client projects

10+ Brands

Helped client hire talent for 10+ different brands

1M+ in Network

Built a network of 750,000+ experts in marketing and interconnected fields

By The Experts

Examples titles of roles we filled for our media & entertainment client:

Animators & Motion Graphics Designers

Art Directors, Graphic Designers & Presentation Designers

Display Media Associates

Marketing Managers

Marketing Strategists

Media Planners

Metadata Operations Associates


Creative Producers

Front End Developers

PR Coordinators

UI, UX & Product Designers

Social Media Analysts & Coordinators

Video Editors & Preditors

Production Coordinators & Producers

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