This week BtoB Magazine reported that Search Marketing Remains Strong.
While companies are scaling back during uncertain times and removing
advertising dollars from traditional media, such as television and
print, search marketing continues to grow and remain stable. For the
third quarter just completed, search marketing grew 32% year over year
according to a Corvario study. The efficiency and measurability of
search marketing continues to provide companies with a safe way to
advertise during hard times.
Over at Search Insider, Gerry Bavaro, wrote a great article echoing the
stability of the search industry titled, You Will Weather This Storm (registration required). Becaue consumers have changed their
spending habits and patterns, search marketers need to be savvy to what
works now with more prudent shoppers to remain effective. Gerry
believes that with the current shifts in buyer behavior search
marketing may lead to less of an ability to recognize ROI immediately,
but will still be effective for companies who shape their campaigns to
reach customers at the right stages of the buying cycle.
Across the country unemployment rates are continuing to climb with a
large majority of the layoffs coming in the manufacturing and financial
sectors. Despite continuous layoffs, demand is still very high for technology professionals.
After crunching an enormous amount of government data, Laurence Shatkin
came up with his list of the 150 Top Recession Proof jobs. Based on
Laurence’s research, the top three recession proof professions were in
the technology sector:
- Computer systems analysts
- Network systems and data communications analysts
- Network and computer systems administrators
While companies are looking for ways cut costs and improve
efficiencies, many are looking and finding the answers in improved
technology.
After a successful first run, the University of California San Diego will be inviting SEO Inc. back to offer another course in SEO.
UCSD first tested the 2.5 credit, 3 day course over the summer. The
course is structured to help webmasters, business owners and corporate
marketers learn the essentials to using SEO and SEM to increasing their
online visibility and boost their brand awareness. The class will be
held in both the fall and winter semesters at UCSD. The fall course
will be held this week November 12th-14th, and the winter course will
be held February 17th-19th, 2009. Enrollment for both classes is
available on the UCSD website.
That’s it for this week, sorry for the delay, PubCon called. Check back next week for another update.
