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Brand Innovators Insights: How to Build Affinity through Authenticity

It isn’t just ads, influencers, products or even experiences that drive growth; it’s faith. Customers buy more from you when they buy into your purpose and believe you’ll deliver on your every promise. Authenticity inspires brand affinity. 86% of consumers agree; brand authenticity plays a major role in purchasing decisions. Yet, 57% believe that most brands are NOT authentic.

From Gamification to the Metaverse: 7 New Ways to Engage Your Audience

“Work hard, play hard,” the age-old adage goes. But what if you could do both at the same time? That’s precisely what businesses are doing in 2023. Recent years have

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How to Operationalize Accessibility and Inclusive Design: 8 Tips from Industry Leaders

It’s time to stop asking why accessibility should be a priority and start thinking about how you can make it a reality. Accessible products and services are your doorway into

Is Pay Transparency Good For Business? Here’s Everything You Need To Know in 2023

Money can be an awkward subject for job seekers and companies alike. For decades, discussing pay in the workplace was taboo. But now, the salary transparency trend is changing candidates’

The Contingent Staffing Surge: Why On-Demand Talent is in Demand

We’re living in a world of ‘new.’ A new job market. New talent needs. New paths to performance. New beginnings. The future of work is always changing, and brands everywhere

6 Things to Do Before Every Virtual Interview

Virtual interviews mean more prep, not less. And virtual is the new normal. 92% of employers plan to continue using remote interviews throughout 2023 and beyond. 82% of marketing, creative

10 Most In-Demand Metaverse Hires

The metaverse isn’t coming; it is expanding. The extended reality (XR) revolution has already begun. Over the next few years, interconnected virtual worlds will forever change the way we engage.

Top 3 Workforce Paradoxes & How to Solve Them

If you’re confused by the news, you’re not alone. In the world of work, seemingly conflicting reports pose more questions than answers. Are more jobs opening up or are more

5 Web Design Trends to Follow: Tips that Turn Visitors into Customers

What makes a great web design great? You know it when you see it. People may not be able to articulate or understand why, but they recognize what works and

Go Where the Marketers Go

“When one door closes, another opens.” As workforces across industries collectively reconsider their career decisions and the landscape of work continues to evolve—companies and employees everywhere can take solace in

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