In 2025, digital accessibility is not just an option; it’s an obligation. As digital activity continues to rise, so do the difficulties that people with disabilities face each day. But change is on the horizon.
With new laws like the European Accessibility Act (EAA) going into effect and old ones like the Americans with Disabilities Act (ADA) being strengthened, companies everywhere are placing an emphasis on digital inclusion. The accessibility software market is expected to grow, and the talent market has already begun to follow. Our IAAP-certified specialists have seen firsthand the rise in demand for accessibility professionals and solutions.
This hot topic has proven to be more than just a trend; it’s an ethical duty, a legal requirement, and a proven strategy for operational success. Here’s why digital accessibility should be a top priority for your company in 2025 and beyond:
1. Moral Responsibility
Accessibility is not just a means to profitability; it’s a matter of human decency. All businesses have a moral responsibility to be inclusive of all people. Optimizing your digital properties means removing barriers to access, including individuals equally, and empowering those with disabilities to live the everyday life so many people take for granted.
2. Legal Compliance
While legislature alone isn’t the only reason to get accessible, it is raising the bar. As laws like the EAA and ADA cover digital accessibility — non-compliant web, mobile and digital properties can lead to penalties for businesses of all sizes. A single accessibility suit could cost a company $6 million, and the number of ADA Title III lawsuits alone reportedly exceeded 4,280 in 2024.
3. Market Reach
The global disability community is known to be the world’s largest minority and a 13 trillion-dollar market. 1 in 4 U.S. adults and more than 15% of the world are estimated to live with a significant disability, while 2.2 billion people are affected by near or distance vision impairment alone. As a result, inaccessible properties fail to reach over a billion prospective customers.
4. User Experience
Best accessibility practices are also best usability practices and best digital design practices. Optimization elevates digital experiences, benefiting individuals with and without disabilities. For example, accessibility features and assistive technologies offer flexible ways to interact with digital assets that all users can appreciate.
5. Brand Loyalty
Accessibility initiatives serve as Corporate Social Responsibility (CSR) and Diversity, Equity, & Inclusion (DEI) measures. Such priorities can directly impact a brand’s reputation, customer loyalty, and ultimately, revenue. In fact, a 2024 study found that ¾ of consumers take a company’s diversity and inclusion practices into account when purchasing.
When it comes to digital accessibility, the right thing to do is also the right thing for you because accessible also means moral, legal, and successful. So, expand your DEI program, and ensure your website is EAA and ADA compliant. Connect with previously untapped audiences within and outside of the disability community. Upgrade your user experience for all, and empower everyone who happens upon your digital properties to access them.
We specialize in inclusivity and accessibility.
As a specialized talent and solutions provider, we understand accessibility needs in ways that others don’t and fill the roles that others can’t. Our IAAP-certified specialists also perform accessibility audits, remediate defects, and build elite teams.
Connect with certified experts.
Connect with us for any questions you may have about building accessibility teams, meeting ADA, WCAG or Section 508 compliance standards, and making your digital assets accessible for all.
